About us

SATO TOURS – Your gateway to Europe!

A family-owned Tour Operator founded in 1984 and based in Vienna.

For more than 3 decades, we have been offering successfully escorted tours  in various languages throughout almost all of Europe

Attending the segments of Corporate FIT and Events, Incentives, Leisure and Groups with a high-quality service. Private tours also available, including Opera tickets for your tour.

Our goal  is to offer our customers unforgettable trips, designed exclusively with unique details, ensuring the enjoyment of our customers through impeccable service.

Why travel with SATO?

SATO Concierge to assist our clients

> English speaking tour escort
> English speaking licensed guides for the city tours
> English speaking team at our office

Handpicked choice of hotels

>Located within the old town or close by
> Easy access to major attractions
> Safe environment with favourable touristic infrastructure

Comfortable luxury coaches & minivans

> With a capacity of 30-45 seats
> Wifi on board (depending on quality of connection)
> Modern coaches with toilet on board

English & Spanish tour guides

> With profound knowledge of history
> With many years of experience
> Dynamic, service oriented and motivated

3 decades of experience in tourism

>Well-trained and motivated employees ready to assist you


Tour Operator and DMC in Europe



Year of foundation

1977 (by Rudolf Martinek)


family-owned business in 3 generations

Our focus

Tailor-made itineraries for individual clients and tailor-made itineraries for private leisure groups throughout Europe